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Top Real Life Influencers and Bloggers

With social media awash with influencers at every turn, it isn't always easy to find those who share relatable content that is both inspiring and entertaining. But the good news is that there are countless bloggers who are proudly sharing their inspiring yet attainable lifestyles, style tips and more, and here are just a few favourites.

Kat Farmer aka doesmybumlook40

You may have seen Kat Farmer on BBC 1's 'You Are What You Wear' or ITV's 'This Morning' sharing her top fashion recommendations and styling tips, but she also maintains a popular Instagram account where she shares motivational messages, TV recommendations, and outfit posts that detail what she's wearing and where the pieces are from. Even the quickest scroll through her posts will leave you feeling motivated, inspired and as though you've just spent time catching up with a friend.

Kathy Frankland aka whatkathydidnext

If you're looking for seasonal style ideas that are ultra-wearable and perfectly suited to a variety of everyday situations, Kathy Frankland has got you covered. Some of Kathy's most popular and helpful posts include sharing multiple ways to wear a single item and showcasing new-in items in popular online and high street stores. You're certain to leave her Instagram page feeling inspired to put together one of your go-to outfits in a new way that feels fresh and exciting.

Julie Hannah aka scotstyleeditor

Julie Hannah specialises in sharing fashion and beauty tips for those over 40 in fun and highly engaging ways. Alongside specific product recommendations, Julie Hannah puts together bite-sized videos filled with plenty of ways to perfect your beauty routine, including how to apply makeup to achieve different looks and how to style picture-perfect seasonal outfits.

Nikki Nicola aka 40notfrumpy

With a focus on over 40s fashion and personal style, Nikki Nicola shares a range of inspirational content, including new-in pieces that are hitting a range of high street and online stores. Additionally, you'll also find plenty of ways to wear different items, with ideas that cover both casual and slightly more formal outfits. Nikki Nicola also takes the time to describe the fit of each item she is featuring, which is really helpful when deciding which size to try if you fall in love with a piece yourself.


Birmingham-based blogger Eliza's_everyday focuses on showcasing her everyday outfits and top styling tips for putting together wearable looks. Most content is presented in the form of short, entertaining and easy-to-watch videos, which allow you to see the fit and texture of the clothing and accessories she is featuring. Expect to see lots of colour, flowing dresses and cool separates that are often mixed and matched to create an range of different looks.